Ready to build a brand that feels as powerful and passionate as the
work you do?
I see you – an incredible business owner, dedicated to making an impact.
You know the value of what you offer, but if your branding isn’t reflecting that, it might be holding you back.
Maybe you’ve outgrown what you started with, or maybe it just feels overwhelming, and you’re not sure where to begin.
Imagine feeling like this…
- Excited, energised, and lit up – ready to show up with confidence and move your business forward.
- Attracting your dream clients – the ones who truly connect with and trust you.
- Proud of a brand that speaks for you and clearly communicates your value.
- Confident in raising your prices because your brand reflects your expertise.
- Free to spend more time working on your business instead of feeling stuck in it.
- And most importantly – you’re no longer struggling with it all on your own.
If only you could find a designer who truly gets your vision –
someone who can bring clarity and transform your ideas into a brand that “sings”.
That’s where I come in…
“Jo has the ability to transform concepts of all complexities
into the ideal design solution.”
SHANNON DUNN – Creative Possibility
What i would love to offer you
♥ A relaxed, stress free (and fun!) step by step process
♥ Done for you packages – saving you time (and money) down the track
♥ An experienced professional by your side with intuitive creativity and an in depth attention to detail
♥ Working closely with you all the way from the discovery call through to the handing over of the final files
♥ 1:1 Training at the end of each project to go over all the files
♥ Templates and guides to help you keep a consistent brand
♥ Ongoing support for growth in your business
Branding Packages
to fit your BUSINESS journey
I want your branding experience to feel like a breath of fresh air – refreshing, inspiring, and full of new possibilities. A fresh perspective that not only elevates your brand but helps your business grow with confidence.
Feel free to email me at jo@jowilsondesign.com.au for a detailed price list and to explore how these services can enhance your business. If you’d rather chat, you can book a FREE 15 min discovery call to see how I can help!
1) Brand Experience
Brand Foundations and Logo Package- Brand Discovery Questionnaire
- 1:1 Brand Discovery Session
- Mood board
- Brand colour palette and fonts
- 2 Logo concepts (incl. 2 revisions)
- Primary, secondary and submark logo
- All formats for print and web supplied
- Branded pattern
- Brand guideline PDF
- Business card/email signature design
- Social media banner and profile
- Final handover and explanation of files
2) Brand Builder
Digital and Social Branding Package- Brand Discovery Questionnaire
- 1:1 Brand Discovery Session
- Mood board
- Brand colour palette and fonts
- 2 Logo concepts (incl. 2 revisions)
- Primary, secondary and submark logo
- All formats for print and web supplied
- Branded pattern
- Brand guideline PDF
- 3 x Branded icons/illustrations
- Social media banner and profile
- 6 x Social media templates (Canva)
- *Choice of 2 supporting designs
- Final handover and explanation of files
3) Fast Accelerator
Full Branding & Digital Package- Brand Discovery Questionnaire
- 1:1 Brand Discovery Session
- Mood board
- Brand colour palette and fonts
- 2 Logo concepts (incl. 2 revisions)
- Primary, secondary and submark logo
- All formats for print and web supplied
- Branded pattern
- Brand guideline PDF
- 6 x Branded icons/illustrations
- Social media banner and profile
- 9 x Social media templates (Canva)
- eBook design (up to 8 pages)
- 6 x Presentation slides
- HOME page layout design (to pass on to developer)
- *Choice of 3 supporting designs
- Final handover and explanation of files
*Supporting designs
• Business Cards (double sided) • Letterhead (digital and print) • Thank you card/postcard • A4/DL flyer • Gift voucher • eNewsletter header • Email signature(JPEG) • Cheatsheet/checklist/worksheet • Course Module cover
These above packages are based on what I have found to be the most needed items, but if separate elements are needed, let me know. Each individual job will need to be discussed to determine the time needed to create it. A full quote will be given prior to commencing a job at which stage a 50% deposit is required to begin artwork. All quotes are valid for 28 days only. Business Card Printing is separate: $140 for x 500, full colour, double sided and matt laminated 450gsm card +NV (New velvet) finish cards. Delivered to you.
If this sounds like something you need and you want to have a chat…
Example: Brand Builder Package
“From the first moment we connected, Jo worked to understand and incorporate the feelings I wanted clients to feel through my branding.
Jo designed my branding perfectly including logo, icons, colour scheme, social media banners, wallpapers, imagery and business staionery. I was so happy I cried with joy.”
LINDSEY TAYLOR – TellThem4Me
Branded imagery, custom icons and patterns
My Process
DISCUSS
Once we’ve chosen the right package for you, I’ll send a deposit invoice to get started.
Next, you’ll receive a Brand Discovery Questionnaire to complete and send back.
We’ll then chat – whether over the phone, Zoom, or face-to-face (consults SOR, Perth) – to dive deep into your business and unique brand story.
And then, the magic begins! We’ll bring your brand to life with stunning visuals and a cohesive identity.
DEVELOP
I’ll keep you updated on the timeline and let you know when to expect the first concepts.
Next, I’ll dive into research – looking into your industry, competitors, and ideal clients. Design concepts will be created based on our discussions and the brief.
Once the concepts are sent your way, clear communication and thorough feedback are essential.
From there, the design will be refined and developed until we land on the perfect creative solution for you.
DELIVER
Once all the artwork is approved, I’ll issue the final invoice.
After payment is received, I’ll supply all the files in the correct format.
Don’t worry – I’ll walk you through which files to use and how to use them during our handover session.
Then, it’s time to launch your beautiful new brand into the world and watch your business grow!
“Jo has such a wonderful talent for making content beautiful and fresh!
Everything she creates for our business has surpassed our expectations.”
KIRSTIN DUNN – Semple Property Group
FAQs
How long will the design process take?
Once the deposit is paid, I generally say that depending on my current workload, it will be 2 weeks until you receive the initial proofs. Once we have discussed what you are after, I will begin the process of researching your target market, brainstorming, ideas, fine tuning and then supply artwork proofs for you to have a look at. The complete branding package can take between 4-6 weeks. And the larger package can take up to 8 weeks. If you have a tight deadline, please let me know at the beginning of the project so that I can let you know if it is achievable.
What format will I receive my files?
All logo files will be supplied to you for use on both print and web, so EPS, PDF, JPG, PNG and SVG. I supply the logo in all colour variations including Pantone, CMYK, RGB and black and white.
What if there is something that I need that is not on your website?
Please drop me a line at jo@jowilsondesign.com.au and I will get back to you to discuss what you are after and if I can help.
What is your payment plan?
A 50% deposit is required prior to commencing any work on your project so that I can secure your spot in my calendar. The balancing 50% is due on project completion, prior to receiving the final design files. Each invoice comes with 7-day payment terms and all payments must be made within this time frame. Local payments can be made by direct deposit and international payments by Paypal (service fee applies).
Why can’t you just design me a logo?
I believe your branding is more than just a logo and that is why I have built my packages to create a full brand experience. Your logo is only one small part of your overall branding. It is an important part as it is usually the first visual connection between you and your potential client, but, what I do is work with you to create a strategically designed brand for your business. So, more than just a logo, this includes your visual brand – your colour palette, your fonts, your brand imagery and then of course all the foundations of your brand – including your unique brand story, your WHY and your GOALS for the future. This is an investment in your business helping you to have strong foundations for years to come.
What is a mood board?
A mood board is a collage consisting of a colour palette, patterns, textures, lifestyle photographs etc to help you summerise what kind of style you want your business to reflect and also what feelings you are trying to evoke in your branding.
My mood boards are also made up of keywords that you feel may reflect your business personality and values.
Why do I need a brand guideline?
A brand guideline or style guide is an essential tool to keep your branding consistent across your media and to pass on to any other designers, web developers, printers etc that you are working with to keep the consistency and integrity of your brand. It has a breakdown of your brand style, including your colours and fonts. Branding elements like patterns, textures and icons can also be included which help elevate your brand and bring it to life. Style of photography and imagery can also be included. By keeping a consistent visual brand, potential clients will be able to recognise you more and they will start to build trust in your brand.
