Ready to go from bland and generic to a brand that moves your soul every day?
You have your amazing business and now you want to take it to the next level with your branding.
Here’s how I can help.
Your brand, in a nutshell should reflect who you are and what your business stands for, which is why I’ll help you to build a visual brand and online presence that tells YOUR authentic story with originality, creativity and clarity.
Brand consistency is key in building trust with your potential clients, so I’ll supply you with all the tools needed to move forward with your marketing along with a clear understanding of how to keep your brand consistent and professional. Whether you need branded Canva templates for social media or a design for your eBook you’ll be confident to put yourself out there.
“Jo has the ability to transform concepts of all complexities
into the ideal design solution.”
SHANNON DUNN – Creative Possibility
Branding Packages
FOR YOUR BUSINESS
Whether you are just wanting to get started with a refresh or you are wanting to rebrand and level up with extra branding assets contact me on jo@jowilsondesign.com.au to discuss how these value-filled packages can transform your business.
1) Starting Package
Logo and Brand Guidelines To Get You Started- Brand Discovery Questionnare
- 1:1 Brand Discovery Session
- Mood board
- 2 Logo concepts (including 2 revisions to chosen logo)
- Primary logo, secondary logo and submark
- Supplied in all formats for print and web use
- 1 x custom pattern/texture
- Brand guideline with breakdown of fonts and colour palette
- Business card design OR social media banner and profile
- Final handover and explanation of files
2) Business Branding
Get Your Digital Branding Working for You- Brand Discovery Questionnare
- 1:1 Brand Discovery Session
- Mood board
- 2 Logo concepts (including 2 revisions to chosen logo)
- Primary logo, secondary logo and submark
- Supplied in all formats for print and web use
- 3 x custom patterns/textures
- 3 x custom icons
- Brand guideline with breakdown of fonts, colours and branding elements
- Social media banner and profile
- Business card design
- x6 Branded social media templates (set up in Canva)
- Final handover and explanation of files
3) Full Bundle Combo
Combined Branding, Stationery & Digital Package- Brand Discovery Questionnare
- 1:1 Brand Discovery Session
- Mood board
- 2 Logo concepts (including 2 revisions to chosen logo)
- Primary logo, secondary logo and submark
- Supplied in all formats for print and web use
- 3 x custom patterns/textures
- 6 x custom icons/illustrations
- Brand guideline with breakdown of fonts, colours and branding elements
- Social media banner and profile
- Business card design
- Digital letterhead/template
- Email signature (JPEG file)
- Final handover and explanation of files
ADD ON: (Choice of x4 below)
- eBook Design (up to 4 pages supplied as PDF)
- x6 Branded social media templates (set up in Canva)
- Website banner/infographic/illustration
- x3 Animated .gifs
- x6 Branded presentation slides (supplied in Canva/Powerpoint)
- Simple home page layout design (to pass on to web developer)
These packages are based on what I have found to be the most needed items, but if separate elements are needed, let me know. Each individual job will need to be discussed to determine the time needed to create it. A full quote will be given prior to commencing a job at which stage a 50% deposit is required to begin artwork. All quotes are valid for 28 days only. Business Card Printing is separate: $120 for x 500, full colour, double sided and matt laminated 450gsm card +NV (New velvet) finish cards. Delivered to you.
Logo Design
“Jo has such a wonderful talent for making content beautiful and fresh!
Everything she creates for our business has surpassed our expectations.”
KIRSTIN DUNN – Semple Property Group
Business Branding
“Since the rebrand and advertising,
the phone hasn’t stopped ringing so Jo’s work is highly effective too!”
PAUL FOSTER – Allium Gardeners
Branded Icons and Patterns
My Process
DISCUSS
Once we have clarified, I will send through a Contact Form and a Brand Discovery Questionnare.
A deposit invoice is sent through for the research and artwork to begin.
We will discuss in more detail over the phone / zoom / face to face (consults SOR, Perth). It’s here that I can also offer my professional ideas and recommendations.
DEVELOP
You will be notified of the timeline and when to expect first concepts.
I begin my research of your industry, competitors and your ideal clients. Design concepts are put together based on the brief and what we have discussed.
Once concepts are sent through, I will require your thorough feedback. Communication is key.
The design is then developed and refined until we have come up with the perfect solution for you.
DELIVER
Once all the artwork is approved, the final invoice will be issued.
Once payment is received, all the files will be supplied to you in the correct format for you to start putting your beautiful new brand out into the world!
FAQs
How long will the design process take?
Once the deposit is paid, I generally say that depending on my current workload, it will be 2 weeks until you receive the initial proofs.
Once we have discussed what you are after, I will begin the process of researching your target market, brainstorming, sketching ideas which I then digitise, fine tune and supply artwork proofs for you to have a look at.
The complete branding package can take between 4-6 weeks.
What format will I receive my files?
All logo files will be supplied to you for use on both print and web, so EPS, PDF, JPG, PNG and SVG. I supply the logo in all colour variations including Pantone, CMYK, RGB and black and white.
What if there is something that I need that is not on your website?
Please drop me a line at jo@jowilsondesign.com.au and I will get back to you to discuss what you are after and if I can help.
Why do I need a professional logo?
Your logo is only one small part of your overall branding. It is a very important part though, because it is usually the first visual connection between you and your potential client/customer.
A good graphic designer will take the time to research your business, your target market and your competitors. They will take all of that information, research, brainstorm, sketch ideas and transform these ideas to create your custom logo; which will be perfectly suited to your business.
You want your logo to be professional and reflect who you are and what your business represents within the first few seconds of a potential customer looking at it.
Great logos can tell a whole story about your business no matter how simple. In fact, the simple ones are the greatest.
What is a Mood Board?
A mood board is a collage consisting of a colour palette, patterns, textures, lifestyle photographs etc to help you summerise what kind of style you want your business to reflect.
It’s a good idea to think of some main keywords that you feel may reflect your business or want your business to reflect (for eg. energetic, sophisticated, bold) And then examples of style could be: Modern, classic, traditional, vintage, retro, organic, serious etc. Also importantly, you want to be able to create a mood on how you want your audience to feel.
What is a Style Guide or Brand Guideline?
A Style Guide or Brand Guideline is an essential tool to have to keep your branding consistent across your media and to pass on to any other designers, web developers, printers etc that you are working with to keep the conistency and integrity of your brand.
It has a breakdown of your style of your brand, including your colours and your fonts. If the fonts are not supplied, you should receive a link where they can be downloaded or purchased.
Branding elements like patterns, textures and icons can also be included which help elevate your brand and bring it to life. Style of photography can also be included.
what my happy clients have to say
I chose Jo to help me launch my personal brand as I stepped into the next evolution of my business.
I sensed Jo had a knack for getting people, concepts and infusing this into her design and I was spot on!
Jo’s depth of thinking, creative interpretation and attention to detail delivered a beautiful new brand for me. Each element has a meaningful part to play in the overall effect and I’m not only proud to call it my own, but feel like I’ve arrived home.
