BLUE CHERRY ONLINE MARKETING
Brand Refresh
AIM
Karen from Blue Cherry Online Marketing approached me for a brand refresh that would better reflect the business it’s grown into – smart, approachable experts in SEO and Google Ads with a real passion for helping businesses grow online.
With a focus on B2B industries including Industrial & Manufacturing Companies, Medical Industries and Tourism & Travel Organisations, Blue Cherry offers strategic solutions tailored to each client.
Their existing brand no longer felt aligned with their experience or ambitions. The aim was to create a refreshed identity that felt modern, clean and professional – while still being warm and easy to connect with. We wanted their brand to communicate trust and credibility, while making space for a bit of fun and creativity too – supporting their expanding digital presence and positioning them as a confident, go-to partner in the world of SEO and Google Ads.
PROCESS
We retained the core logo but refreshed it with cleaner fonts and a vibrant, contemporary colour palette – balancing rich navy blues with warm reds, pinks and peaches. A clean sans-serif typeface and generous white space helped maintain the modern, polished feel.
Custom illustrations were developed to add a touch of fun and storytelling – featuring office scenes, search icons and subtle “cherry” elements throughout. These visual details helped bring their personality to life while reinforcing their focus on SEO and Google Ads.
We also created:
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A suite of flexible brand assets
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Canva templates for social media and internal documents
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A refreshed website design with a clear, user-friendly layout
SOLUTION
The final brand is confident, clean and full of personality. It’s professional without being cold and smart without being overcomplicated – exactly like the Blue Cherry team themselves.
With a fresh, consistent look and flexible brand assets, Blue Cherry can now show up looking sharp and true to who they are – experienced, down-to-earth and all about helping businesses grow online.
Does this sound like something you need or that we could collaborate on?
I would love to hear from you
