Case Study: Lisa was after a fresh, creative personal brand that was more representative of her unique talents and qualities as a writer, speaker and strategic content coach. She wanted a high end, feminine energy balanced with a relaxed and creative feel. She has quite a philosophical approach and a great depth to her work which I also wanted to show. Lisa’s main mantra is to help her clients find the words that bring confidence and clarity to their work and to create positive change in the lives of others.
The icon created is a geometric diamond shape made up of her initials “L” and “K”. It’s clean and simple and shows clarity which is what Lisa excels at with helping her clients achieve.
The colour palette is made up of the rich sophisticated burgundy, the touches of soft peach and pink and the beautiful rose gold which gives the whole brand a sparkle – thus showing how Lisa can help her clients “shine” with their words.