Hey there, I am Jo Wilson
I am a graphic designer specialising in branding and illustration and I am super passionate about partnering with businesses that are committed to making a positive impact – whether through community support, self-development and health, education, creative industries or beyond.
Originally born in Zimbabwe, I’m now proud to call Perth, Western Australia home, after gaining experience at design studios around the world, from South Africa to England.
Inspired by a lifelong love for art and design, I started my own business with the vision of offering strategic and thoughtful graphic design to businesses like yours. I want to help bring your unique brand story to life, so you can thrive and grow in your business.
LET’S BRING THAT AMAZING IDEA TO LIFE!
It’s an honour to be a small part of your business journey. I’m excited to work with you to help you showcase your business in a way that represents your brilliance. You’re already doing incredible things and I’m here to make the process smoother and more efficient, so you can focus on what you do best.
I don’t believe in a one-size-fits-all approach to branding. Every business is unique, and each project deserves a tailored solution. Creative design, combined with strategic thinking, helps you get noticed.
CREATIVE SOLUTIONS
I love capturing the personality of your business in a way that feels unique to you and my passion for illustration and pattern design can help your branding stand out and be remembered.
For me, design is a way of life. I find constant inspiration in the world around me, especially in nature. And even though I work digitally, I still enjoy starting with the old school pencil and paper to sketch out ideas. I love combining hand-drawn illustrations with digital tools to create something truly special.
People buy from people
You’re selling a product or service provided by a human being that’s you.
And that’s what makes it special.”
My Purpose
I’ve always loved what I do, but after years in my career, I craved more meaning and creativity in my work. That’s when I dusted off my old sketchbook and started drawing again.
The first thing I sketched was a Willy Wagtail for my son – this simple act sparked a turning point. From there, I embraced a more organic and intentional approach to design, leading to the creation of my business, with the Willy Wagtail becoming part of my logo.
Not long after, I entered a national wrapping paper competition and won the ‘People’s Choice’ award – an experience that ignited my love for pattern design, now a key element in my branding work.
Today, I help business owners amplify their message, connect with their audience, and create a greater impact through thoughtful branding and illustration.
I believe in signs, and whenever I need to reconnect with my purpose, that little bird appears – wags it’s tail – and gently reminds me why I do what I do.
My Values
Connection
Community
Collaboration
Creativity
Do you have a sign that shows up and reminds you of your why?
I would love to hear your story and help you bring it to life in your branding.
