So, this is me…

I am Jo Wilson, a Graphic Designer who specialises in Branding and Illustration.  I love working with brands who are in the business of helping others be it for the community, self development, educational/training as well as the creative space. 

I’m lucky to now call Perth, Western Australia home after working for various design studios across the globe from South Africa to England.

Inspired by my life long love for design, I decided to branch out and start my own business, with the mission to bring strategic and thoughtful design to small businesses like yours. My goal is to help your businesses bring it’s unique brand story to life, amplifying the impact of your important work and at the same time helping your business to flourish and grow.


It is an absolute honour to be a part of your business journey. My aim is to work together with you to help bring clarity to your brand. You do brilliant work, and I want to help you put your best (business) self out there.

I don’t believe people are carbon copies where a cookie cutter approach will create their brand. Each branding project is individual, and I bring not only the design, but also the strategy and intention needed to make your brand stand out.



I genuinely love capturing the personality of your business in a unique way and this is where my love of illustration and pattern design can help you to stand out and be more memorable.

Design for me, is and always will be, a way of life. I am a very visual person, so I am constantly inspired by my surroundings, especially nature. Although a digital designer, I still love getting my pencil and sketchbook out for initial ideas. I love incorporating the mix of hand drawn illustrations and new digital technology to come up with a uniquely creative solution for you.

People buy from people

“You aren’t just selling a product or service.
You’re selling a product or service provided by a human being that’s you.
And that’s what makes it special.

My purpose

I have always loved what I do, but after having been in my career for a while, I felt that I wanted to bring more meaning and purpose into my work. It was then that I pulled out my dusty old sketchbook and started drawing again.

The first thing I drew was a Willy Wagtail for my son. This simple sketch became the catalyst for change in my life.

From here, I decided to find a new way of working which was more creative, organic and intentional and hence my business was born with the Willy Wagtail as part of my logo.

A short time later, I entered my design into a national wrapping paper competition for which I won the ‘People’s Choice’ award (this also started my love for pattern design which I use within most of my branding projects).

So, for me, every time I see a tiny bobbing Willy Wagtail, it’s a small reminder to look at things differently and create work that really matters.  That is why I love building brands for business owners who are in the business of helping others – be it for the community, for wellness, health, development/growth, education, training, creativity and all that good stuff that helps others to live a better, more fulfilled life. My hope is that my skills and knowledge help them to make a bigger difference by having a bigger ‘visual voice’ and creating a greater impact.

I am a big believer of signs and every time I feel I need to remember my why, that tiny little bird pops up, wags his tail, and very gently keeps me on track.

My Values





Do you have a sign that shows up and reminds you of your why?
I would love to hear your story and help you bring it to life in your branding.

what my happy clients have to say

Jo is so easy to work with and completely understood how I wanted the logo for my new business designing. The result is a unique logo and business card design that I love. I’m in the UK and Jo is in Australia but that made no difference to the quality of service I received. I can wholeheartedly recommend Jo.

Rebecca Farnham - Reclaim & Renovate