So, this is me…

I am Jo Wilson, a designer who loves working with small purpose-driven businesses making a big difference.

I’m lucky to call Perth, Western Australia home after working for various design studios across the globe from South Africa to England.

I’ve always loved what I do, and after an extensive time in these studios, I decided to branch out and start my own business allowing me to share my own knowledge and experience with you. My vision was to establish a design business that offered a high quality, creative and personal experience to guide you and work with you to create an aligned brand identity that actually works for your business.

I also juggle the mum/business life while sharing my office with Lilly, my co working Border Collie, who luckily tears me away from my desk every now and then.


It is an absolute honour to be a part of your journey as a small business owner. My aim is to work together with you to help bring clarity to your brand. You do brilliant work, you change people’s lives for the better and I want to help you put your best self out there by building a strong and authentic brand.

I genuinely love capturing the personality of your business in a unique way and this is where my love of illustration and pattern design can help you to stand out and be more memorable.



I don’t believe people are carbon copies where a cookie cutter approach will create their brand. Each branding project is individual, and I bring not only the design, but also the strategy and intention needed to make your brand convert.

Design for me, is and always will be, a way of life. I am a very visual person, so I am constantly inspired by my surroundings, especially nature. Although a digital designer, I still love getting my pencil and sketchbook out for initial ideas. I love incorporating the mix of hand drawn illustrations and new digital technology to come up with a uniquely creative solution for you.

People buy from people

“You aren’t just selling a product or service.
You’re selling a product or service provided by a human being that’s you.
And that’s what makes it special.

My purpose

I have always loved what I do, but after a long time I felt that I was quite “stuck”. The never ending deadlines were killing my creative soul and I decided something needed to change.

I wanted to bring more meaning and purpose into my work. It was then that I pulled out my dusty old sketchbook and started drawing again.

The first thing I drew was a Willy Wagtail for my son. This simple sketch became the catalyst for change in my life.

From here, I decided to find a new way of working which was more creative, organic and intentional and hence my business was born with the Willy Wagtail as part of my logo.

A short time later, I entered my design into a national wrapping paper competition for which I won the ‘People’s Choice’ award (this also started my love for pattern design which I use within most of my branding projects).

So, for me, every time I see a tiny bobbing Willy Wagtail, it’s a small reminder to look at things differently and create work that matters. That is why I love working with small businesses making a big difference. My hope is that my skills and knowledge help them to make a bigger difference by having a bigger ‘visual voice’ and creating a greater impact.

I am a big believer of signs and every time I feel I need to remember my why, that tiny little bird pops up, wags his tail, and very gently keeps me on track.

Do you have a sign that shows up and reminds you of your why?

Does your logo tell a special story? 

Does creating meaningful work matter to you?

I would love to hear your story and help you bring it to life in your branding.

what my happy clients have to say

Jo is so easy to work with and completely understood how I wanted the logo for my new business designing. The result is a unique logo and business card design that I love. I’m in the UK and Jo is in Australia but that made no difference to the quality of service I received. I can wholeheartedly recommend Jo.

Rebecca Farnham - Reclaim & Renovate