A beautifully inspiring brand, Kim from Childscapes designs natural play spaces for children in childcare centres and schools. She also specialises in intentional planting of flowers for children for the purpose of play.

• Approach

The design of the logo was inspired by the native Australian bush and the Grevillea flower in particular, being one of Kim’s biggest inspirations in her work.

Two sub logos were created for Kim’s other businesses which work alongside her main business.

The first, Araluen Valley Flower Therapies, where she creates and blends customised flower essences for wellbeing also advising on intentional flower plantings for wellbeing in gardens.

The second, Early Childhood PD, includes training, workshops and consultancy for childcare centres.

The style of the brand is gentle, organic and natural and is accentuated by the use of the hand drawn floral patterns created from elements within the logo.